The Bottom Line

with contributors from Associated Bank

February 2014


Why brand strategy development is key to creating a successful campaign

Since starting my career in the marketing field 20 years ago, I have never personally been part of a campaign that has received as much employee and customer support as Associated Bank’s new “A good fit” brand campaign featuring the Green Chair. It was an unconventional move to ask our customers to take such a large role in our campaign, but we know better than anyone that banking is personal, and we were humbled to find customers willing to speak on our behalf about why our bank is “a good fit” for them.

Posted at 09:49 AM | Permalink | Comments

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