#SocialBiz

with Spencer X Smith

11/07/16

The one strategy you need to implement on social media right now

Among the main concerns I hear with clients and prospects in regard to social media are, “How do we know if we’re doing the right things? What should we measure? How do we know if we’re ‘winning’?”

Posted at 02:35 PM | Permalink | Comments

10/24/16

3 easy steps to becoming a social media rock star

I used to be a very, very minor rock star. Despite my distinct lack of talent as a drummer, our band, Myopic Son, had the opportunity to play Summerfest, the Hard Rock Café, dozens of colleges, and hundreds of other gigs around the Midwest.

Posted at 10:31 PM | Permalink | Comments

09/29/16

How to use social media to increase customer loyalty

What’s the best (and free) way that you can ensure your customers stay loyal to you? Love what you’ve ALREADY sold them.

Posted at 09:56 AM | Permalink | Comments

08/16/16

3 social media tips you can use today

Why does Twitter bleed cash while Facebook prints money? Why should you care?

Posted at 11:34 AM | Permalink | Comments

07/14/16

WIIFM — Tune your social media channels to this station

“What should my company share on social media?” is the second most common question I hear when giving presentations (the first being “What is a hashtag?” an article you can read at IBMadison.com).

Posted at 01:16 PM | Permalink | Comments

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About This Blog

Spencer X Smith is the founder of Madison-based social media marketing company AmpliPhi, and an instructor at the University of Wisconsin and Rutgers University. He was formerly a vice president of sales for two Fortune 100 companies. He's been called a "social media expert" by Forbes, and AmpliPhi is the winner of four consecutive (2016-2019) In Business magazine Executive Choice Awards for Social Media Consulting Company. Spencer has spoken at over 250 events since 2015, including a presentation at the New York Stock Exchange in 2017. His book ROTOMA: The ROI of Social Media Top of Mind was featured in Forbes and is an Amazon bestseller.

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