with Spencer X Smith


These 5 lessons will make you rethink how you use LinkedIn

If you’re interested in using social media to engage with your customers, you’ve probably spent some time memorizing rules about when to post on each social network.

Posted at 11:24 AM | Permalink | Comments


Dig through your customers’ garbage to learn about them. Or, try this instead

Imagine someone walking down the street wearing a T-shirt for your favorite band. You could easily start up a conversation by saying, “That’s my favorite band! Have you seen them live?” Your shared love of that band would provide a subject to connect over, instantly establishing rapport.

Posted at 10:45 AM | Permalink | Comments


Your website needs to feel like a coffee shop. Here’s why.

The best coffee shops will have comfortable places to sit, an energetic environment, and a lot of great conversations happening.

Posted at 12:28 PM | Permalink | Comments


Leveling up to 6-star service through social media

It’s better to have 100 fans that love you than 1 million fans that like you.

Posted at 10:27 AM | Permalink | Comments


This sales mistake will leave your prospects uninterested in you and your product

I got an email this week from a salesperson who wants me to do business with his company. In it, he made two major sales mistakes.

Posted at 10:51 AM | Permalink | Comments

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About This Blog

Spencer X Smith is the founder of Madison-based social media marketing company AmpliPhi, and an instructor at the University of Wisconsin and Rutgers University. He was formerly a vice president of sales for two Fortune 100 companies. He's been called a "social media expert" by Forbes, and AmpliPhi is the winner of four consecutive (2016-2019) In Business magazine Executive Choice Awards for Social Media Consulting Company. Spencer has spoken at over 250 events since 2015, including a presentation at the New York Stock Exchange in 2017. His book ROTOMA: The ROI of Social Media Top of Mind was featured in Forbes and is an Amazon bestseller.



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