with Spencer X. Smith


LinkedIn provides business intelligence you can’t afford to live without

Big data. Business intelligence. Predictive analytics. Strategies reserved for huge companies with huge budgets, right? Wrong.

Posted at 11:33 AM | Permalink | Comments


6 tips for using LinkedIn for business (without getting sucked into the social media vortex)

For every person who is addicted to social media, there’s another person who has sworn it off for fear of getting “sucked into the void.”

Posted at 01:41 PM | Permalink | Comments


3 social media strategies to make the most of every conference

One of my early clients when I started doing social media consulting was a lawyer in Phoenix who concentrated on helping businesses work through mergers and acquisitions.

Posted at 12:19 PM | Permalink | Comments


3 fears stopping you from embracing personal branding (and how to get over them)

During my social media training sessions, I like to spend a little bit of time talking about personal branding. “What does personal branding mean to you?” I ask my audience. “Anyone?” … Crickets.

Posted at 12:06 PM | Permalink | Comments


Sun Prairie business excels through real-life social media

A local company is tackling its own brand awareness problem with a very bright and creative solution.

Posted at 12:16 PM | Permalink | Comments

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About This Blog

Spencer Smith is the founder of spencerXsmith.com and co-founder of AmpliPhi, a Madison, WI-based digital marketing agency. He’s an instructor at the University of Wisconsin and adjunct faculty at Rutgers University, where he teaches classes on Social Media Strategy.

He’s been called a "Digital Marketing Expert" by Forbes and was the winner of the 2016 In Business magazine Executive Choice Award for Social Media Consulting Company. Spencer speaks at an average of 60 conferences and events per year and only teaches what he has first proven to work himself with his own business.

He has been featured and quoted in Money magazine, Entrepreneur, Inc. magazine, Costco Connection, and dozens of other publications. He also writes columns for IBMadison.com, The Huffington Post, The American Bar Association, and Law Journal Newsletters.



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