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Sep 28, 201712:46 PM#SocialBiz

with Spencer X. Smith

4 social media lessons from Donald Driver and speaking at the NYSE

(page 1 of 2)

I was fortunate enough to run into Green Bay Packer legend Donald Driver at the LaGuardia airport in New York City last week.

Technically, we were both on a bus that was driving us to our plane on the tarmac (first time that’s ever happened).

Suddenly, there was a very familiar-looking guy standing next to me.

Me: “Donald, could I get a quick selfie with you? There’s no way I can’t ask you since you’re literally standing next to me.”

DD: “Of course.”

Me: “I really appreciate you being so gracious. Thanks for everything you do for the community, too.”

DD: “Thank you. It’s my pleasure.”

Unfortunately for Mr. Driver, apparently I was the only person on the bus who was comfortable saying something to him first. Just after that, the whole bus clamored for pictures.

Did Driver say, “No more pictures. I’m tired. Please just leave me alone?”

No way.

He realized this is an once-in-a-lifetime opportunity for everyone on that bus, and — true to his fantastic reputation — he accommodated everyone. And now I’m bragging about him to the In Business audience.

Next time you’re tired and don’t feel like being nice, know there are other people out there who are expected to be friendly 24/7. Donald Driver sets the bar for all of us.


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About This Blog

Spencer Smith is the founder of and co-founder of AmpliPhi, a Madison, WI-based digital marketing agency. He’s an instructor at the University of Wisconsin and adjunct faculty at Rutgers University, where he teaches classes on Social Media Strategy.

He’s been called a "Digital Marketing Expert" by Forbes and was the winner of the 2016 In Business magazine Executive Choice Award for Social Media Consulting Company. Spencer speaks at an average of 60 conferences and events per year and only teaches what he has first proven to work himself with his own business.

He has been featured and quoted in Money magazine, Entrepreneur, Inc. magazine, Costco Connection, and dozens of other publications. He also writes columns for, The Huffington Post, The American Bar Association, and Law Journal Newsletters.



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