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Jun 2, 201611:44 AM#SocialBiz

with Spencer X. Smith

How to use #Hashtags in your business

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Let’s say your company develops custom software for businesses. You might initially think of using hashtags like #Software, #Business, or #CustomSoftware. Consider going a level deeper though and ask yourself, “Who will be using the software we’re creating and what problems will they be solving with it?” It may turn out the C-level execs want a simple dashboard with which to make business decisions, and a more appropriate, targeted hashtag would be #BusinessIntelligence or #BI for short.

Search those hashtags and find conversations already happening. How could you benefit those participating in those discussions? Have you ever wondered to yourself, “What should I be saying on social media?” Well, wonder no more. Look for ways to help people, and you’ll never run out of ways to contribute.

When you want to capture attention for articles you’ve written, videos you’ve created, or to publicize your software solutions, use the #BusinessIntelligence (or #BI) hashtag in your posts. It will help those searching for that topic find you much more easily than if you omitted it. Remember though, your audience will be much more willing to listen to your pitch once you’ve earned their trust through being helpful.

Have you ever wanted to create your own hashtag?

Before creating your own hashtag, you need to consider one big caveat: you can never “own” one. Remember, people can use it whenever and however they want. That concern aside, how can you encourage people to use your hashtag? Let them know that you’ll be listening.

At the core, all of us fear using social media because of one overarching question: “What if no one is listening to me?” Help assuage that concern and let people know there will be at least one person ready to answer their tweet, post, or update.

What questions do you have about using hashtags in your business? What has been your experience in using them?

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About This Blog

Spencer Smith is the founder of and co-founder of AmpliPhi, a Madison, WI-based digital marketing agency. He’s an instructor at the University of Wisconsin and adjunct faculty at Rutgers University, where he teaches classes on Social Media Strategy.

He’s been called a "Digital Marketing Expert" by Forbes and was the winner of the 2016 In Business magazine Executive Choice Award for Social Media Consulting Company. Spencer speaks at an average of 60 conferences and events per year and only teaches what he has first proven to work himself with his own business.

He has been featured and quoted in Money magazine, Entrepreneur, Inc. magazine, Costco Connection, and dozens of other publications. He also writes columns for, The Huffington Post, The American Bar Association, and Law Journal Newsletters.



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