#SocialBiz

with Spencer X Smith

February 2020

02/25/20

Digital and social media marketing: Where does ‘free’ stop and ‘paid’ start?

My kids really love a series of books based on a character named Dog Man. However, the book publisher, Scholastic, is making a terrible business decision: giving away free “how-to-draw” guides on its website. Wait … that’s an awesome business decision!

Posted at 12:38 PM | Permalink | Comments

02/20/20

Why you should post on social media: How to overcome your apprehension

You know much, much more than you think. If you’ve ever thought to yourself, “Doesn’t everybody know this?” the answer is nope, they don’t.

Posted at 12:44 PM | Permalink | Comments

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About This Blog

Spencer X Smith is the founder of Madison-based social media marketing company AmpliPhi, and an instructor at the University of Wisconsin and Rutgers University. He was formerly a vice president of sales for two Fortune 100 companies. He's been called a "social media expert" by Forbes, and AmpliPhi is the winner of four consecutive (2016-2019) In Business magazine Executive Choice Awards for Social Media Consulting Company. Spencer has spoken at over 250 events since 2015, including a presentation at the New York Stock Exchange in 2017. His book ROTOMA: The ROI of Social Media Top of Mind was featured in Forbes and is an Amazon bestseller.

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