#SocialBiz

with Spencer X Smith

03/26/20

‘I have to’ v. ‘I get to’: A small change in vocabulary that can change your attitude

Here’s a phrase I’m striving to eliminate from my vocabulary — “I have to …”

Posted at 11:19 AM | Permalink | Comments

03/11/20

How to feel comfortable during your speeches: 3 travel tips

I never thought I’d spend a significant amount of time as a public speaker. Like many kids who grew up in the ’80s, my “career” started through a simple desire to make money — delivering papers, shoveling snow, selling magazines.

Posted at 09:31 PM | Permalink | Comments

03/05/20

20-year-old business lessons from our band’s first album

Before AmpliPhi Social Media Strategies was born, I was a very, very minor rock star. There were some surprising business lessons I learned while performing as the drummer in (and manager of) Myopic Son.

Posted at 12:34 PM | Permalink | Comments

02/25/20

Digital and social media marketing: Where does ‘free’ stop and ‘paid’ start?

My kids really love a series of books based on a character named Dog Man. However, the book publisher, Scholastic, is making a terrible business decision: giving away free “how-to-draw” guides on its website. Wait … that’s an awesome business decision!

Posted at 12:38 PM | Permalink | Comments

02/20/20

Why you should post on social media: How to overcome your apprehension

You know much, much more than you think. If you’ve ever thought to yourself, “Doesn’t everybody know this?” the answer is nope, they don’t.

Posted at 12:44 PM | Permalink | Comments

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About This Blog

Spencer X Smith is the founder of Madison-based social media marketing company AmpliPhi, and an instructor at the University of Wisconsin and Rutgers University. He was formerly a vice president of sales for two Fortune 100 companies. He's been called a "social media expert" by Forbes, and AmpliPhi is the winner of four consecutive (2016-2019) In Business magazine Executive Choice Awards for Social Media Consulting Company. Spencer has spoken at over 250 events since 2015, including a presentation at the New York Stock Exchange in 2017. His book ROTOMA: The ROI of Social Media Top of Mind was featured in Forbes and is an Amazon bestseller.

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