Smart Sustainable Biz

with Jessie Lerner

June 2014


How to make a profit while making a difference

How do you solve society’s most vexing environmental and social issues while becoming more profitable at the same time? Collaboration. Sound too hard? Shift your frame of reference in order to view communities as partners, not just resources. Shift your frame of reference and treat employees and customers as multifaceted humans, not just as worker bees and consumers.

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