Smart Sustainable Biz

with Jessie Lerner

August 2013


American Family Insurance makes a big collective impact with one small change

You’ve heard this before: “If everyone did just this one little thing, then collectively we would achieve some astronomical results of mind-numbing proportions that would save the world.” Whether it’s shortening showers to save a Great Lakes-sized supply of water or riding your bicycle to save millions in health care-related costs, these data are examples of “running the numbers” on our potential collective impact — of imagining what could happen if we all made one small change. These data are meant to inspire shock and awe — and in that regard, they can be highly effective.

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