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Feb 12, 201307:43 AMOpen for Business

with Jody Glynn Patrick

5 ways to help LinkedIn help your career

5 ways to help LinkedIn help your career

(page 1 of 2)

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As of January, LinkedIn reports more than 200 million registered users in more than 200 countries and territories. Quantcast reports that LinkedIn has 21.4 million unique monthly U.S. visitors and 47.6 million globally. Gaining members at the rate of more than 1 million per week, LinkedIn may indeed be the most powerful business online networking tool today. It isn’t replacing face-to-face meetings or professional placement recruiters – not yet, anyway – but 79% of HR professionals in 2012 said they used it for recruitment and screening. They also turned to LinkedIn for requests from executive management to find specific expertise for project work or vendor relationships.

How does a Greater Madison businessperson operate in that kind of global market, and how much time should you spend creating an online LinkedIn presence? What is “success” on LinkedIn – a selective Rolodex of well-known and influential connections, or one with hundreds of contacts?

Actually, your profile content (how you present your strengths and work history to the public) is more important than the number of linkages you click together. Listing interests may lead you to others who share your hobbies; listing associations can set you apart from other job or vendor candidates, for example, and show your humanitarian side. So with that in mind, here are hints to help spruce up an online appearance and double its impact. (Continued)

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