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May 30, 201911:05 AMOpen Mic

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5 things leaders can learn from stand-up comedians

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As you can imagine, stand-up comedy can make you a better presenter. After all, it’s one of the hardest forms of public speaking you’ll ever do (aside from effectively teaching second graders), which means if you can do OK in stand-up, all other types of business presentations will seem easier. However, stand-up comedy can also make you a better leader.

The majority of my leadership training has come from two places: 1) the internal leadership development program at Procter & Gamble, and 2) stand-up comedy. The first is expected; after all, P&G is a promote-from-within company, so they have to have good leadership training. The second is surprising, but has been just as valuable in my career development.

Here are five important ideas leaders can learn from stand-up comedians:

1. Start strong

The most important part of any stand-up set is the first 30 seconds. It is in that small timeframe that an audience decides if you are worth paying attention to.

Those first 30 seconds are just like the first 30 seconds of any recommendation or proposal you give at work. Some people know this concept as “headnodding” — get people in agreement early on (or make them realize you’re funny), and they are much more likely to agree with you later.

In stand-up, a good introduction relates to something the entire audience can be a part of, such as a joke about the city, something a previous comic said, or the ridiculousness of your own voice. In the business world, that may mean starting off a presentation by establishing that you are all on common ground. If you are proposing a solution to a problem or “opportunity,” confirm with the audience that you all agree that there is, in fact, a problem, and you agree on what it is. Then, once they’ve settled in and have already been nodding along (not nodding off), you can transition into the meat of the meeting.

2. Deliver with confidence

Comedy is a mixture of both content and delivery. Yes, the material itself has to be good, but so does the delivery. In fact, delivery can often make up for weaker material — just look at Dane Cook’s early career. The jokes weren’t mind-blowingly funny, but his delivery was.

The same is true for leading others. If you’re not confident in what you’re doing, it will be much harder for people to follow you. As Adlai Stevenson said, “It's hard to lead a cavalry charge if you think you look funny on a horse.”

The key to improving your confidence as a leader is the same as developing it as a comedian: through practice and repetition. The more often you do something, the easier it tends to become and the more comfortable you get.

3. Seek feedback

Comedy, in a way, is simple. How do you know something is funny? It makes people laugh. The only way for a comedian to know if people will laugh at the joke is to try it out and see. The immediate feedback they receive on stage is invaluable as a performer.

Similarly, feedback to a leader is crucial. Stopping to ask for ways to better connect with each of your direct reports, improve a presentation, or what went well in a particular meeting can guide you in finding what works and what doesn’t. Then you can start working on the right things — working smarter and not harder.

One key thing to note is that feedback doesn’t just have to come from other people. Comedians record their performances so they can go back to evaluate a performance. Checking in with yourself periodically or tracking your daily progress can help you find what is and isn’t working for you.


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