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Jul 6, 201608:00 AMOpen Mic

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How to develop blog content

(page 2 of 2)

Step 3: Start writing!

Introduction

  • The introductory story/relatable example I will include is:
  • How I will relate this story/example to my customers’ pain-point:
  • What I will teach you:
  • What problem I will help you solve or what question I will answer:
  • Why this matters to you:

Body

  • One paragraph for each item on your top five list.
  • Answer why each point matters.
  • Why is this a question that a customer should be asking?
  • How is this a benefit that is derived from your product or service?

Conclusion

  • Provide a summary of what the reader just learned.
  • Remind them that they are empowered to go out and make a confident decision/try this at home, etc.
  • Remind the reader that if they need/want your help, tell them how/why you are a qualified resource for them to keep in mind.

Blogging is possible when you write what you know. You already have the knowledge; you may just need a process for getting the information onto paper/voice note/type.

Hopefully this step-by-step post and this 12-month content planning guide will empower you to write your first post! Comment back here with a link to your post. We can all help each other when we teach what we know!

Amber Swenor, founder of Strategic Partners Marketing, is on a mission to empower businesses in their marketing through education and access to helpful resources and tools. Her experience spans a lifetime of curiosity and 14 years professionally in sales, online marketing, brand development, and marketing strategy. When she's not strategizing with clients you'll find her writing, playing with her wrinkly pups, or rocking with her band, Amaryth.

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Make your voice heard with IB's "Open Mic." Send your blog entry to Online Editor Jason Busch at jason@ibmadison.com for consideration.

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