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Jan 15, 201909:50 AMOpen Mic

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4 ways your lobby could make a better first impression

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When people enter the front door of your business, what impression do they get about your brand? Based on your lobby appearance you could seem “boring and bland” or “polished and professional.” Your lobby should set the tone for your overall brand customer experience. It can also help with employee recruitment and morale.

Here are four ways you can improve your lobby's aesthetic appeal with indoor business signage and custom graphics:

1. Choose a focal point

When you enter through the doors, where do your eyes naturally go? At Suttle-Straus, we knew the natural eyesight line would lead to the wall behind our reception desk, so we placed a prominent logo there and a picture of our team. Receptionist signs can be a great addition to your lobby’s appearance.

Alternatively, consider what you would like to draw people’s eyes to. At the University Book Store, we helped create a scoreboard replica that hung from the ceiling. It acts as a focal point in the store and hangs directly above the cash registers.

2. Promote the brand

Lobby logo signs are your chance to take your logo and make it more than just an image on your website. It’s an opportunity to create the physical manifestation of your brand. OneNeck IT Solutions used brushed aluminum and dramatic lighting to give its logo a professional, corporate look.

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