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Feb 11, 201311:25 AMOpen Mic

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To stay in sync with the digital world, follow the data

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How to protect your business

Every company should have a data security plan in place. Plans should appoint data privacy officers, evaluate current use of consent in company-gathered personal information, and audit how and where data is used or transferred, in addition to noting how to respond to a breach and how to update practices in response to changing privacy laws.

Emerging data privacy laws will affect every business, especially if the business’s online content is mobile-accessible, is targeted toward children, or involves third-party advertisers. Further, American companies that transfer personal data from Europe to the United States, who target European consumers, or whose online presence is accessed by Europeans may also be responsible for ensuring compliance with the new EU rules.

Attorney Andrew J. Schlidt is a shareholder with the law firm Whyte Hirschboeck Dudek S.C., where he is co-chair of the firm’s Corporate Practice Group and is leader of the Technology Law Team. Ariane C. Strombom, a law clerk at WHD and a law student at Marquette University, assisted with this article.

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