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Dec 20, 201801:01 PMOpen Mic

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5 social media trends to watch in 2019

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4. Video’s prominence as the preferred form of content

In a survey by Wyzowl, “The State of Video Marketing 2018,” 97 percent of marketers said video has helped increase user understanding of their product or service, and 76 percent said it has helped increase sales. Additionally, live streaming video will continue its emergence as a powerful way to engage people on social media. In fact, according to statistics compiled by Go-Globe, by 2020, 82 percent of internet traffic is expected to be live video.

Video’s prominence tied closely to the first trend, personal branding’s influence on the business brand. Video allows for a company to put a face to the business. It enables prospects and customers to get to know who leads and works in a business. Video gives businesses an opportunity to show not only what they do but also “who” they are.

Also, keep in mind that social media algorithms might give video posts better organic reach than other types of posts.

5. “Pay to play” — the path to more exposure

In 2012, brands could expect, on average, approximately 16 percent of their fans would see their updates, according to an article on Hubspot. Fast forward to today and that reach has plummeted even more.

With the diminishing organic reach of business content, most companies will need to invest in sponsored posts, boosted posts, and social media ads if they want to stay top of mind. Fortunately, social media advertising doesn’t have to break the bank; a small amount of money can go a long way and this trend should continue well into 2019.

The one trend you can always count on resurfacing year after year is that businesses must to some degree adjust their social media approach to gain broader awareness and increase engagement with customers.

Mark Zuckerberg once said, “Figuring out what the next big trend is tells us what we should focus on.” While that might be true for Facebook, realize it isn’t always so for every business. The thing about trends is that following them doesn’t guarantee success. Pay attention to social media trends, but before you jump on the bandwagon, carefully evaluate if incorporating them in your marketing strategy will be consistent with your brand and practical for your business.

Rachel Strella is the founder of Strella Social Media, a social media management company.

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