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Apr 10, 201811:57 AMOpen Mic

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Cool ways to use variable data printing to improve your marketing results

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2. Speak their language

Are you marketing to more than just English speakers? Since Hy Cite operates in North and South America, it uses variable data printing to deliver loyalty cards with incentives to its independent sales reps in both English and Spanish across five different product lines.

3. Get more donations

It's a best practice for nonprofit fundraisers to personalize the donation ask for any giving campaign based on the last donation received from an individual. By using data from previous donations, you can create custom donation reply cards that ask for increasing amounts.

Smart fundraisers create “ask string tables” like this example below to create personalized donation letters and reply cards:

Last Amount Given Ask 1 Ask 2 Ask 3
$0-25 $100 $50 $25
$26-50 $100 $75 $50
$51-75 $150 $100 $75
$76-100 $150 $125 $100
$101-150 $250 $200 $150
$151-200 $300 $250 $200

 

Maeghan Nicholson is the marketing manager at Suttle-Straus.

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