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April 2018


6 of the worst trade show marketing mistakes to avoid

Trade shows and conferences are a still a key strategy in most business-to-business marketing plans, and they take up a large portion of the marketing budget because they have the highest cost per lead of any marketing activity.

Posted at 11:55 AM | Permalink | Comments: 2


Responsible investing principles support goals-based planning

Today, many individuals are upholding the ideals behind Earth Day every day, by making financial choices to reflect their environmental values. By using responsible investing principles to select the securities you own, you can likewise incorporate your values into your goals-based approach to wealth management.

Posted at 11:28 AM | Permalink | Comments


How to get your audience’s attention during training — and keep it

If you lose your employees’ attention during the first few minutes of a training session, good luck getting it back.

Posted at 11:22 AM | Permalink | Comments


6 questions to ask consultants before hiring them

Imagine that your company has decided to launch a new product line in a few months. Or perhaps you’re scaling from startup mode into full operations with a continued focus on growth but need to make sure that your products, services, and business processes are optimized.

Posted at 12:51 PM | Permalink | Comments: 1


Yes, you can be active at work!

What, when, where, how, and why should you invest a few minutes during your workday to be physically active?

Posted at 11:59 AM | Permalink | Comments


Nothing ventured, nothing gained: Investing in Wisconsin innovation

The Wisconsin Idea — the concept that the knowledge and innovative ideas from the university reach to the borders of our state and beyond — highlights the preeminent role that our university system plays in creating a better quality of life for the citizens in our state.

Posted at 11:40 AM | Permalink | Comments


Cool ways to use variable data printing to improve your marketing results

Marketing today is all about personalization. With the amount of data collected every day about people and their lifestyles, habits, and purchases, you can market to an individual so specific it may be downright creepy.

Posted at 11:57 AM | Permalink | Comments


How to motivate your employees without giving them a raise

It’s every manager’s responsibility to motivate his or her employees. But if you don’t have the budget to offer your employees a raise, what can you?

Posted at 10:16 AM | Permalink | Comments: 1


4 keys to finding the right cyber security expert for your organization

Today’s business landscape requires organizations to be increasingly dependent on the strength of their cyber security teams, and understanding how to hire a legitimate expert in the field is critical.

Posted at 09:50 AM | Permalink | Comments


From lab to bedside, the Wisconsin Idea is all for the good of the patients

As doctors and leaders of health care systems, we are in business for only one reason — the patients and communities we serve.

Posted at 12:47 PM | Permalink | Comments: 1

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