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02/18/20

What does the new SECURE Act mean for you and your company?

The primary goals of the SECURE Act are to expand retirement savings, preserve retirement income, simplify existing rules, and improve qualified retirement plan administration.

Posted at 12:55 PM | Permalink | Comments

02/11/20

3 ways to boost your event marketing ROI

If you’re like most marketers, exhibiting at tradeshows or conferences can gobble up a lot of your budget. When you’re spending this kind of money on in-person events, you have to look for every opportunity to boost your return on investment.

Posted at 12:24 PM | Permalink | Comments

02/06/20

Choosing the right positioning strategy for your brand

When you are growing a brand, you need to make deliberate choices about how to position yourself against others in your field. A confused consumer doesn’t buy. Defining what makes you different helps you own a spot in the consumer’s mind, otherwise you are thrown into a bucket mixed with everyone else in the same category.

Posted at 12:51 PM | Permalink | Comments

02/06/20

The need to revitalize rural Wisconsin

The phrase most uttered by those involved in Wisconsin agriculture as the 2019 growing season fades into the past has to be, “Good riddance!”

Posted at 12:47 PM | Permalink | Comments

02/04/20

6 steps to make your business more sustainable in 2020

Is your business sustainable? We hear it often: “That’s not a sustainable business plan,” or “That’s not a sustainable business practice.” It is not an easy question to answer.

Posted at 02:03 PM | Permalink | Comments

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Make your voice heard with IB's "Open Mic." Send your blog entry to Online Editor Jason Busch at jason@ibmadison.com for consideration.

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