Sep 1, 201510:06 AMMinority Biz Report
with Sam Owens
Building better businesses: Q&A with Gregory St. Fort
(page 1 of 2)
If you’ve been around Madison’s startup scene within the past year, then you’ve probably already met Gregory St. Fort.
Since his arrival in Madison (by way of New York), Gregory has been a catalyzing force behind Greater Madison’s emergence as a reputable startup city.
We recently sat down with Gregory, to learn more about his entrepreneurial endeavors and his thoughts on business development.
MBR: Many of our readers recognize you as the executive director of 100state, but you’re also an entrepreneur. Tell us about your company.
GSF: My position as the ED of 100state is part of the continuous process to build entrepreneurs in various communities. The company that I founded is LetsKeepBuilding (LKB). LetsKeepBuilding is a social marketing company that believes in building people, building products, and building communities. It started as a social media campaign and evolved into a marketing company and entrepreneur community. Our main service is product launches.
MBR: Does LetsKeepBuilding have a core audience or a target demographic?
GSF: We have done events within communities that are majority black, white, Hispanic, etc. It’s all based on the location of the community we are marketing to.
MBR: Is there something unique about LetsKeepBuilding that you think particularly resonates with either young professionals or with entrepreneurs?
GSF: The culture of our fans, supporters, and team members has always been about building your gifts, collaboration — and being sexy while doing it. I think we are sexier than other brands.