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Dec 14, 201610:35 PMMaking Madison

with Buckley Brinkman

Do you have any clue what you’re doing?

(page 1 of 2)

I hear that question often. Most times it comes right before I learn something new. In other situations it tells me to pay closer attention. Technology is one of those fields where we should all be asking ourselves this question.

Change is accelerating and technology is a key driver — especially in manufacturing. Two major technologies drive change and another enables the change to occur quickly and effectively. At the same time, these technologies have a dark side created by the challenges associated with cybersecurity. These technologies and the change they create make it essential for every manufacturer to ask themselves, “Do you have any clue what you’re doing?”

Manufacturing is being turned inside out by additive manufacturing (3D printing) and robotics. Additive manufacturing changes all the design rules and collapses economies of scale. Designers can finally focus on fitness for use, not on how to make a complex design work. Now, if you can draw it, you can make it with additive manufacturing. This technology also makes very small (n=1) custom runs economically viable. Think about it. Additive manufacturing makes it possible — and in many cases practical — to manufacture anything, almost anywhere, in lot sizes of one.

Robotics and the automation it facilitates are also transforming manufacturing. Moore’s law may be dead in microchips, but it’s alive and well in automation. Costs are plummeting and capabilities skyrocketing. Robots that cost $250,000 and required another $250,000 in safety equipment 10 years ago can now be installed for less than $50,000. Even the smallest companies can invest in the technology, eliminate their least desirable and most mundane jobs, and increase their market competitiveness.

The combination of additive manufacturing and robotics transforms the way products can be designed, produced, and customized. Here in Madison, there are companies following this path and transforming their businesses. Robots perform difficult and dangerous jobs, freeing employees to work on other tasks that create more value. Additive manufacturing makes customization and prototyping quicker and more feasible. In our work we’ve documented ways that additive manufacturing can transform traditional manufacturing processes. Have you followed these trends? Do you have any clue what you’re doing?

Connected devices — the Internet of Things (IoT) — make the other technologies more effective. Portability and computing power are the leveraged capabilities in this enabling technology. They put more data in operators’ hands and make it available anywhere in the world. The IoT technology can unlock new potential in operations around the world. It can also bring companies to their knees if implemented recklessly.

(Continued)

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About This Blog

Buckley Brinkman is executive director and CEO of the Wisconsin Center for Manufacturing & Productivity and writes about the manufacturing sector in Greater Madison and throughout Wisconsin. He has a breadth of experience in helping companies drive growth, world-class competitiveness, and performance excellence, and has led efforts to save dozens of operations in the U.S. by finding new ways for them to compete. A Wisconsin native, Brinkman holds a business degree from the University of Wisconsin and an MBA from the Harvard Business School.

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