Making Madison

with Buckley Brinkman


Don’t waste a crisis!

Once again, we’re learning the vital role our manufacturing base plays in our resilience and ability to maintain a strong economy in the face of a health emergency. Our current demands put tremendous stress on the system, exposing its strengths and weaknesses.

Posted at 12:33 PM | Permalink | Comments


Cyberattackers are literally coming after YOUR BUSINESS!

Cyberattacks are the most serious existential threat to Wisconsin’s small- and medium-sized manufacturers (SMMs). Most of our SMMs remain complacent and aren’t taking action to improve their resilience.

Posted at 11:15 AM | Permalink | Comments


Future workforce growth requires collaboration with everybody — EVERY. BODY.

Wisconsin faces a serious obstacle to our economic growth aspirations. An aging population and historically low fertility rates combine to create a huge shortage of the people necessary to keep our workforce strong.

Posted at 12:49 PM | Permalink | Comments


Leaving athletic leadership models on the field

We define our best leaders by the number of wins they deliver and their relentless focus on that goal. This model leaves little room for ethics and empathy as critical success factors.

Posted at 01:03 PM | Permalink | Comments


Unheeded warnings about cybercrime nearly result in financial ruin

You may remember several months ago I wrote one of my pieces about cybersecurity and talked about a businessman who wasn’t particularly worried about his computer systems. “I don’t have anything they would want,” he told me.

Posted at 01:05 PM | Permalink | Comments

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About This Blog

Buckley Brinkman is executive director and CEO of the Wisconsin Center for Manufacturing & Productivity and writes about the manufacturing sector in Greater Madison and throughout Wisconsin. He has a breadth of experience in helping companies drive growth, world-class competitiveness, and performance excellence, and has led efforts to save dozens of operations in the U.S. by finding new ways for them to compete. A Wisconsin native, Brinkman holds a business degree from the University of Wisconsin and an MBA from the Harvard Business School.



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