One of the citizens of Fond du Lac, Wis., King C. Gillette, spent years perfecting a disposable steel razor. His famous adage was to give out razors — and sell razor blades. I think there are more efficient ways of barbering the consumer so that he hardly feels the blade. For example, imagine an item sold to a child who has no concept of the value of the dollar. The child's parents have no concept of the value of the item. Imagine also that, contrary to King Gillette's experience, the item needs sharpening.
Mad @ Mgmt addresses the concerns of middle market companies, including banking, family & succession issues, turnarounds & performance improvement and economic life in general. Walter Simson is founder and Principal of Ventor Consulting a firm dedicated to middle market companies.