Mad @ Mgmt

with Walter Simson

September 2010

LAX Attacks!


LAX Attacks!

One of the citizens of Fond du Lac, Wis., King C. Gillette, spent years perfecting a disposable steel razor. His famous adage was to give out razors — and sell razor blades. I think there are more efficient ways of barbering the consumer so that he hardly feels the blade. For example, imagine an item sold to a child who has no concept of the value of the dollar. The child's parents have no concept of the value of the item. Imagine also that, contrary to King Gillette's experience, the item needs sharpening.

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