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Mad @ Mgmt

with Walter Simson

December 2014

12/02/14

What CNBC’s ‘The Profit’ gets wrong

A few years ago I received a call from a television producer who wanted to verify that I was, indeed, a well-known turnaround consultant. This took me back because “well known” was not necessarily in my marketing vocabulary. But I figured if someone from TV wanted to talk to me, I could at least become “less obscure.”

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