Legal Login

with Mindi Giftos

July 2015

07/23/15

Social media contests — creative marketing tools, but beware the FTC

Social media contests, sweepstakes, and promotions are great ways for companies to promote new products, engage with customers, collect data, and enhance online branding. However, the Federal Trade Commission (FTC) has begun increasingly scrutinizing these practices. Before launching a social media promotion, companies should take steps to ensure that their promotion will not run afoul of FTC requirements.

Posted at 12:39 PM | Permalink | Comments

About This Blog

Mindi Giftos and her colleagues in Husch Blackwell’s Technology Law group handle a wide variety of issues related to emerging and established technologies, including intellectual property, development and licensing, commercial contracting, and corporate transactions across a broad range of industries.

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