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May 17, 201812:34 PMLeader to Leader

with Terry Siebert

A tale of three speakers

(page 1 of 2)

I was recently at a conference with about 600 attendees and had the opportunity to hear several speakers over the course of a few days. On a scale of one to 10, my average rating for these folks was about a five or six. For the purpose of this message, I will highlight only three. All three were giving presentations that they had given many times before, so they were very familiar with their material. All three also were delivering a message that asked the audience members to take action.

Speaker 1: Rating=5

Speaker 1 started out his talk by saying he had slightly changed his message in just the past few days. He came across as only somewhat interested in his own material. He interspersed several short videos with his 40-minute talk and the videos, quite frankly, were much better than he was — there is a danger in doing this! Rather than speaking to the whole audience, he seemed more interested in pleasing the person who introduced him. He received a 50% standing ovation, led by his introducer.

Speaker 2: Rating=7

Speaker 2 had a very nice informality about him. He wore a sports coat and jeans with a nice dress shirt. He talked about his childhood and how it related to his subject for the audience. This connection worked well. He had obviously earned the right to talk about his subject. He radiated warmth and friendliness. That said, it was apparent that he was delivering a message that he had given many times before, and he came across as just a little bit bored by his own presentation.

Speaker 3: Rating=10+

WOW! Speaker 3 did not speak with a lot of volume on the noise scale; however, she was off the charts on the passion and enthusiasm scale. Her subject was very obviously deeply meaningful to her and that that depth of feeling was 100% transmitted to the audience. She constantly made a point of relating her story to the specific group she was in front of. As she was speaking, l was looking at her listeners and I can say that they were engaged — no wandering, no checking cellphones, and absolutely no side conversations while she was talking. When I talked to her later and complimented her on the power and professionalism of her message, her only response was, “I was in the zone!” Was she ever!


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Known for his Dale Carnegie training expertise, Terry Siebert is writing to inspire leaders to reach their greatest potential. Leadership, today more than ever, may mean the difference between closing the doors or opening new markets. Every month, he'll post help with mindset, business tools and more.

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