Bookmark and Share Email this page Email Print this page Print Pin It
Feed Feed

Sep 8, 201403:48 PMIt's All About Content

with Thomas Marks

When it comes to Google, it’s Page 1 or bust

I’ve been reviewing the report issued by the online ad network Chitika regarding its latest findings on Google’s organic search results pages.

Here’s the gist: If you want to be present and unaccounted for, be satisfied with your Page 2 or Page 3 placement on Google. If you want some Page 1 action, as we all do, but you don’t want to pay for it, trust me, it’s going to be a long slog, but well worth the slogging.

Here’s why: 91.7% of all the organic traffic action is found on Page 1. Page 2 accounts for a whopping 4.8% of the organic traffic, and Page 3 is the nosebleed section, delivering only 1.1% of the traffic.

It’s been proven time and again that original, thoughtful, keyword-embracing content can help you on the arduous journey to the top. And when I say top, why not set your sights on the summit? The good people at Chitika have delivered the goods, and here’s the search result for each Page 1 position:

1 = 32.5%
2 = 17.6%
3 = 11.4%
4 = 8.1%
5 = 6.1%
6 = 4.4%
7 = 3.5%
8 = 3.1%
9 = 2.6%
10 = 2.4%

You need to do everything you can to get on the first page of search, and that means content marketing every day. It also means having a professional write or rewrite your website. First of all, it will help with your search objectives.

Second, your website will be far more engaging and compelling if you invest in a Web text writer. But remember, Web writers and freelance writers aren’t the same — a Web writer knows the principles of SEO, knows proper copy weights, and understands the opportunities and the limits of keyword inclusion. And third, with better content — and more content — you’ll end up with more indexed pages on Google, higher volumes of traffic, probably more leads, and in the end, more conversions.

Click here to sign up for the free IB ezine — your twice-weekly resource for local business news, analysis, voices, and the names you need to know. If you are not already a subscriber to In Business magazine, be sure to sign up for our monthly print edition here.

Add your comment:
Bookmark and Share Email this page Email Print this page Print Pin It
Feed Feed
Edit Module

About This Blog

Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of TMA+Peritus.  Prior to starting the agency in 1983, Tom was the VP of Marketing and Advertising for Bally Corporation in Chicago. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising.

Recent Posts

Archives

Feed

Atom Feed Subscribe to the It's All About Content Feed »

Edit Module