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Sep 8, 201403:48 PMIt's All About Content

with Thomas Marks

When it comes to Google, it’s Page 1 or bust

I’ve been reviewing the report issued by the online ad network Chitika regarding its latest findings on Google’s organic search results pages.

Here’s the gist: If you want to be present and unaccounted for, be satisfied with your Page 2 or Page 3 placement on Google. If you want some Page 1 action, as we all do, but you don’t want to pay for it, trust me, it’s going to be a long slog, but well worth the slogging.

Here’s why: 91.7% of all the organic traffic action is found on Page 1. Page 2 accounts for a whopping 4.8% of the organic traffic, and Page 3 is the nosebleed section, delivering only 1.1% of the traffic.

It’s been proven time and again that original, thoughtful, keyword-embracing content can help you on the arduous journey to the top. And when I say top, why not set your sights on the summit? The good people at Chitika have delivered the goods, and here’s the search result for each Page 1 position:

1 = 32.5%
2 = 17.6%
3 = 11.4%
4 = 8.1%
5 = 6.1%
6 = 4.4%
7 = 3.5%
8 = 3.1%
9 = 2.6%
10 = 2.4%

You need to do everything you can to get on the first page of search, and that means content marketing every day. It also means having a professional write or rewrite your website. First of all, it will help with your search objectives.

Second, your website will be far more engaging and compelling if you invest in a Web text writer. But remember, Web writers and freelance writers aren’t the same — a Web writer knows the principles of SEO, knows proper copy weights, and understands the opportunities and the limits of keyword inclusion. And third, with better content — and more content — you’ll end up with more indexed pages on Google, higher volumes of traffic, probably more leads, and in the end, more conversions.

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About This Blog

Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of TMA+Peritus.  Prior to starting the agency in 1983, Tom was the VP of Marketing and Advertising for Bally Corporation in Chicago. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising.

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