It's All About Content

with Thomas Marks

September 2014

09/08/14

When it comes to Google, it’s Page 1 or bust

I’ve been reviewing the report issued by the online ad network Chitika regarding its latest findings on Google’s organic search results pages. Here’s the gist: If you want to be present and unaccounted for, be satisfied with your Page 2 or Page 3 placement on Google.

Posted at 03:48 PM | Permalink | Comments

09/02/14

The real reason email subject lines are important

There’s been plenty of research conducted about email subject lines — some good, some bad, and some just plain silly. I always marvel at Mail Chimp’s list of worst-performing email subject lines, such as Final reminder for complimentary entry to attend the West Freelands BCI Cluster Conference 2006 maintaining a comfortable lead for eight straight years.

Posted at 10:03 AM | Permalink | Comments

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About This Blog

Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of TMA+Peritus.  Prior to starting the agency in 1983, Tom was the VP of Marketing and Advertising for Bally Corporation in Chicago. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising.

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