Effective social media strategies are heavily reliant on your great content. When it comes to social media, generally businesses make one of two mistakes. They rush into it faster than a doped-up sprinter without realizing the consequences of their actions; or, they stick their toe in the water — ever so slightly — making it utterly impossible to see any results. In order to avoid the predictable, which is no measurable results from your social media efforts, you must adopt a point of view (POV).
Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of TMA+Peritus. Prior to starting the agency in 1983, Tom was the VP of Marketing and Advertising for Bally Corporation in Chicago. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising.