It's All About Content

with Thomas Marks

September 2010

Listen Before You Leap


Listen Before You Leap

Effective social media strategies are heavily reliant on your great content. When it comes to social media, generally businesses make one of two mistakes. They rush into it faster than a doped-up sprinter without realizing the consequences of their actions; or, they stick their toe in the water — ever so slightly — making it utterly impossible to see any results. In order to avoid the predictable, which is no measurable results from your social media efforts, you must adopt a point of view (POV).

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About This Blog

Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of TMA+Peritus.  Prior to starting the agency in 1983, Tom was the VP of Marketing and Advertising for Bally Corporation in Chicago. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising.

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