Oct 6, 201401:49 PMIt's All About Content
with Thomas Marks
Don’t hesitate to put the ‘e’ in your next book
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We recently completed an e-book for a college, which was promoted by way of a TV and radio commercial. Boom. Big numbers and huge increases in time spent on the site.
Remember, if you’re looking for some website stickiness, the natural default is usually videos, but try an e-book someday. It’s stickier than gum on a shoe, but a lot more pleasing.
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