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Oct 6, 201401:49 PMIt's All About Content

with Thomas Marks

Don’t hesitate to put the ‘e’ in your next book

(page 2 of 2)

We recently completed an e-book for a college, which was promoted by way of a TV and radio commercial. Boom. Big numbers and huge increases in time spent on the site.

Remember, if you’re looking for some website stickiness, the natural default is usually videos, but try an e-book someday. It’s stickier than gum on a shoe, but a lot more pleasing.

Click here to sign up for the free IB ezine — your twice-weekly resource for local business news, analysis, voices, and the names you need to know. If you are not already a subscriber to In Business magazine, be sure to sign up for our monthly print edition here.

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About This Blog

Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of TMA+Peritus.  Prior to starting the agency in 1983, Tom was the VP of Marketing and Advertising for Bally Corporation in Chicago. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising.

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