It's All About Content

with Thomas Marks

October 2014

10/06/14

Don’t hesitate to put the ‘e’ in your next book

I like e-books. In fact, I’m about to start my fifth one. More importantly, our clients, followers, friends, and the general public seem to like them, too. How do I know this? E-books are analytics-rich, and that’s the first reason I’m down with them — or up, or both — depending on which generation you’re talking to.

Posted at 01:49 PM | Permalink | Comments

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About This Blog

Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of TMA+Peritus.  Prior to starting the agency in 1983, Tom was the VP of Marketing and Advertising for Bally Corporation in Chicago. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising.

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