About five years ago I wrote an article about content marketing for the Gannett Wisconsin newspapers. We had become one of the first ad agencies in Wisconsin to not just make the leap into content marketing, but to integrate the approach into all aspects of our strategies, from branding and key performance indicators to Web development and sales promotion.
Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of TMA+Peritus. Prior to starting the agency in 1983, Tom was the VP of Marketing and Advertising for Bally Corporation in Chicago. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising.