And what a night it was. Like many things, it started over a beer at Great Waters Brewing Company in St. Paul, Minnesota. I said to my wife, as two older couples walked by, "Look, they're Lutherans." Kathy, herself a Lutheran from Minnesota, lectured me about trying to identify people's religion by the way they look. I took a swig and told her to trust me.
Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of TMA+Peritus. Prior to starting the agency in 1983, Tom was the VP of Marketing and Advertising for Bally Corporation in Chicago. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising.