It's All About Content

with Thomas Marks

November 2013

11/11/13

What small businesses can learn from the big mistakes of HealthCare.gov

Money can’t buy love, or so I’ve been told. But guess what, it can’t buy a functioning website either. Okay, we know the HealthCare.gov website doesn’t work, it’s a bad user experience — oh wait, there’s no user experience at all — and that in spite of there being thousands of websites around the world with more monthly traffic, this site can’t handle squat. So much for “Give me your tired, your poor, your huddled masses yearning to breathe free …”. You bet people are tired — tired from a poorly developed website and massively peeved.

Posted at 12:19 PM | Permalink | Comments: 3

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About This Blog

Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of TMA+Peritus.  Prior to starting the agency in 1983, Tom was the VP of Marketing and Advertising for Bally Corporation in Chicago. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising.

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