It’s been done countless times before. Some do it because of ego, others do it because it makes business sense, and many do it out of nepotism and favoritism. Instead of the catcalls from the gallery, “You’re the man,” when is it okay to hear, “You’re the brand”? A lot less frequently than you might think.
Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of TMA+Peritus. Prior to starting the agency in 1983, Tom was the VP of Marketing and Advertising for Bally Corporation in Chicago. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising.