Nothing, not a single thing. However, there is joy in Mudville, not because the mighty Casey didn't strike out, but because the mudslinging is over, at least for a short while. No matter what side of the aisle you reside on, the fact of the matter is that political advertising, particularly the television aspect of it, is dreadful. Look at our last senate race — who on earth thought it was a good idea to show Russ Feingold pretending to eat, and for five or six seconds, no less? And the Ron Johnson family ad about not being actors; someone should have reminded Ron that what the family was doing was acting.
Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of TMA+Peritus. Prior to starting the agency in 1983, Tom was the VP of Marketing and Advertising for Bally Corporation in Chicago. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising.