Every spring I make the pilgrimage to our garage — well, not exactly a pilgrimage as much as a walk through the door — to take inventory of the massive amount of junk that has accumulated over the years. Amid the motor oil from the last century and trimmers and hedgers that haven't seen a blade of grass in years, there they were. Four different saws. The last thing I remember sawing was the base of a Christmas tree, not exactly a job fit for four saws, and hardly falling into the logger category of work. In fact, the only logs I saw are the kind when I'm horizontal on the hammock. But they did remind me of one of my favorite adages. A saying that rings true in just about anything we do. Measure twice, cut once. I'm not sure who said it, most likely a carpenter or a surgeon, but one thing's for certain — it doesn't apply to social media where we're more prone to saying, "Just keep doing it, don't worry about measuring it."
Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of TMA+Peritus. Prior to starting the agency in 1983, Tom was the VP of Marketing and Advertising for Bally Corporation in Chicago. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising.