It's All About Content

with Thomas Marks

May 2010

Social Media ROI and the Junk in My Garage


Social Media ROI and the Junk in My Garage

Every spring I make the pilgrimage to our garage — well, not exactly a pilgrimage as much as a walk through the door — to take inventory of the massive amount of junk that has accumulated over the years. Amid the motor oil from the last century and trimmers and hedgers that haven't seen a blade of grass in years, there they were. Four different saws. The last thing I remember sawing was the base of a Christmas tree, not exactly a job fit for four saws, and hardly falling into the logger category of work. In fact, the only logs I saw are the kind when I'm horizontal on the hammock. But they did remind me of one of my favorite adages. A saying that rings true in just about anything we do. Measure twice, cut once. I'm not sure who said it, most likely a carpenter or a surgeon, but one thing's for certain — it doesn't apply to social media where we're more prone to saying, "Just keep doing it, don't worry about measuring it."

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About This Blog

Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of TMA+Peritus.  Prior to starting the agency in 1983, Tom was the VP of Marketing and Advertising for Bally Corporation in Chicago. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising.

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