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Mar 2, 201510:41 AMIt's All About Content

with Thomas Marks

How to make your website a sales machine

(page 2 of 2)

If you want people to spend time on your site, find out what your audience wants. Do a little voice-of-customer research and give the people what they want, which is a lot less about you and a lot more about solving problems.

I think it’s high time we apply the trust barometer to websites. People can spot a pretender faster than you can say Bernie Madoff. Build trust and nurture leads by being consistently insightful. They’ll come back for more as long as you’re willing to put more into it.

Your website should be a sales machine. Part David Ogilvy, part Dale Carnegie, and part Erica Feidner. Erica who? Oh yes, she’s the one who sold more than $40 million in Steinway pianos in spite of an incredibly long sales cycle and virtually no repeat purchases.

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About This Blog

Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of TMA+Peritus.  Prior to starting the agency in 1983, Tom was the VP of Marketing and Advertising for Bally Corporation in Chicago. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising.

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