Mar 2, 201510:41 AMIt's All About Content
with Thomas Marks
How to make your website a sales machine
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If you want people to spend time on your site, find out what your audience wants. Do a little voice-of-customer research and give the people what they want, which is a lot less about you and a lot more about solving problems.
I think it’s high time we apply the trust barometer to websites. People can spot a pretender faster than you can say Bernie Madoff. Build trust and nurture leads by being consistently insightful. They’ll come back for more as long as you’re willing to put more into it.
Your website should be a sales machine. Part David Ogilvy, part Dale Carnegie, and part Erica Feidner. Erica who? Oh yes, she’s the one who sold more than $40 million in Steinway pianos in spite of an incredibly long sales cycle and virtually no repeat purchases.
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