It’s high time we add some formality to the process of determining when a political pool of cess achieves “gate” status. Of course, the granddaddy of them all, Watergate, opened the floodgates, so to speak, in this dubious discourse, but does an incident like Weinergate qualify for this lofty, or lowly, status?
Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of TMA+Peritus. Prior to starting the agency in 1983, Tom was the VP of Marketing and Advertising for Bally Corporation in Chicago. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising.