It's All About Content

with Thomas Marks

July 2013


How to put the ROI in your URL

One of my favorite advertising quotes came from the Englishman William Lever, who said, “I know half my advertising isn’t working, I just don’t know which half.” And like a lot of advertising, the quote was probably stolen, since John Wanamaker had said something similar a few years earlier. But who cares? In our digital kingdom, it’s just not that true anymore.

Posted at 12:57 PM | Permalink | Comments: 2

Edit Module

About This Blog

Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of TMA+Peritus.  Prior to starting the agency in 1983, Tom was the VP of Marketing and Advertising for Bally Corporation in Chicago. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising.

Recent Posts



Atom Feed Subscribe to the It's All About Content Feed »

Edit Module