It's All About Content

with Thomas Marks

July 2013

07/08/13

How to put the ROI in your URL

One of my favorite advertising quotes came from the Englishman William Lever, who said, “I know half my advertising isn’t working, I just don’t know which half.” And like a lot of advertising, the quote was probably stolen, since John Wanamaker had said something similar a few years earlier. But who cares? In our digital kingdom, it’s just not that true anymore.

Posted at 12:57 PM | Permalink | Comments: 2

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About This Blog

Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of TMA+Peritus.  Prior to starting the agency in 1983, Tom was the VP of Marketing and Advertising for Bally Corporation in Chicago. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising.

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