But it doesn't have to. Most people think they're talented writers, they know about their products and services better than anyone else, and they know their customers inside and out. The truth of the matter is this — you're not, who cares, and you don't. Here's what we need to know about content in 2011.
Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of TMA+Peritus. Prior to starting the agency in 1983, Tom was the VP of Marketing and Advertising for Bally Corporation in Chicago. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising.