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Feb 18, 201310:23 AMIt's All About Content

with Thomas Marks

Is Carnival cruising for a bruising?

Is Carnival cruising for a bruising?

(page 1 of 2)

It sure is. And it’s aching for a breaking. What on earth, or should I say water, are these people thinking? Anton Chekhov sure missed the mark when he said, “Any idiot can face a crisis – it’s day to day living that wears you out.” Apparently not these idiots. From the people who brought you the cruise from hell, who also happen to be the owners of the Costa Concordia (yes, that’s the ship that’s doing its best imitation of the movie Voyage to the Bottom of the Sea) now comes the worst handling of a public relations crisis for all of 2013 – and it’s still February. Idiots.

Let’s just tally up the initial mistakes. Five hundred dollars for all. Whoa. That’s a staggering outlay of $1.5 million. Granted, not exactly chump change to you and me, but to a corporation that raked in profits of $11.5 billion over the last five years – and that, incidentally, paid only 1.1% in taxes to Uncle Sam because it’s headquartered in the Bahamas, even though virtually all its employees (including all executives) are headquartered in Miami – that’s petty cash even to the chief petty officer. How do you know that’s bad publicity? When The New York Times runs that story you’re as dry-docked as the dried-out cod in the Carnival’s Grand Seafood Buffet. Guys, a cool grand sounds so much better than half a G.

A credit for a free cruise on … you guessed it, Carnival Cruise Lines. These people are so self-absorbed they actually thought this was a reward, and people would welcome the credit. It’s no wonder passengers were overheard saying, “Contact me if you’re looking for a free cruise.” Can you imagine the positive publicity Carnival would have received if it had offered a free cruise on another line’s cruise ship? But these guys are too shortsighted to see how that could have benefited the entire industry, and in the long run, benefited themselves. Or what about actually offering a vacation credit on dry land? Wait one second, that would actually be offering something that a customer would want; bon voyage and good riddance to that idea.

Mar 1, 2013 03:23 pm
 Posted by  Anonymous

I love the quote, "Any idiot can face a crisis. It's day-to-day living that wears you out." Apparently, others do too... check out this funny card with the quote...

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About This Blog

Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of TMA+Peritus.  Prior to starting the agency in 1983, Tom was the VP of Marketing and Advertising for Bally Corporation in Chicago. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising.

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