The newspaper industry is in dire straits. We know this because newspapers are the primary source for telling us that the only Dire Straits is the British rock band with Mark Knopfler and Pick Withers – who, with a name like that, you’d think would be a guitarist, but he’s really a percussionist. Dire Straits hit a curve and folded tent in 1995; the newspaper industry will pretty much do the same.
Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of TMA+Peritus. Prior to starting the agency in 1983, Tom was the VP of Marketing and Advertising for Bally Corporation in Chicago. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising.