Not really, but the headline, as well as the act itself, is an attention grabber. More on headlines at a later date. And in regard to the actual nakedness, let me say I was one of the few at the PGA naked of any logos. To be sure, professional golf is a far cry from NASCAR where logos dot the landscape like weeds on my front lawn. However, swooshes, sergeant stripes, polo ponies and alligators (or are they crocodiles?) abound.
Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of TMA+Peritus. Prior to starting the agency in 1983, Tom was the VP of Marketing and Advertising for Bally Corporation in Chicago. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising.