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Apr 22, 201308:37 AMIt's All About Content

with Thomas Marks

What you really need to know about content marketing

(page 2 of 2)

Content marketing is equal parts creation and curation, as well as publishing and syndication. Gee-willikers, that sounds like a newspaper or magazine to me. If I have my facts right, the first known newspaper was Acta Diurna published in Rome in 56 B.C. – that’s Before Content. But there are very few similarities between the originators and the new innovators.

I’m an online subscriber to a handful of newspapers, and I hope they stick around for a long, long time. But when newspapers refer to subscription services as pay walls, it’s got to make you wonder how long. That might just be the only double negative that’s still a negative. Content marketers don’t push their content on you. We use voice-of-customer research (VOC) to determine what content you want to receive, how frequently you want to receive it, what platforms you want it on, and what your habits are for sharing content. In the end, your customers and prospects actually look forward to your correspondence – imagine that – and that makes your company an enterprise-wide resource leader. I think the newspaper and magazine industries should do a little of the same.

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About This Blog

Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of TMA+Peritus.  Prior to starting the agency in 1983, Tom was the VP of Marketing and Advertising for Bally Corporation in Chicago. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising.

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