It's All About Content

with Thomas Marks

April 2013

What you really need to know about content marketing

04/22/13

What you really need to know about content marketing

Seth Godin famously said, “If you’re not content marketing, you’re not marketing.” That’s a relatively bold statement to every marketer in the universe. Is he to be believed, or is he just messing with words to make marketers take notice? Never bet against the Sethster.

Posted at 08:37 AM | Permalink | Comments

The $150 billion industry no one talks about

04/01/13

The $150 billion industry no one talks about

Which is strange because it’s an industry based on, well, talk. Some say it might even be a $300 billion industry; that’s Billion with a capital B and that rhymes with P and that stands for Pocket Fisherman. Yes, folks, we’ve got Billions with a capital B and that rhymes with V and that stands for Veg-O-Matic.

Posted at 07:59 AM | Permalink | Comments

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About This Blog

Thomas Marks brings years of marketing experience to his blog "It's All About Content" as the President and Managing Partner of TMA+Peritus.  Prior to starting the agency in 1983, Tom was the VP of Marketing and Advertising for Bally Corporation in Chicago. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising.

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