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Oct 30, 201812:31 PMInside Wisconsin

with Tom Still

It’s not just Madison anymore: Wisconsin knows tech

(page 1 of 2)

As a study by the nation’s largest computer technology association affirmed this month, Madison is one of the top “tech towns” in the United States. It ranked 14th on a list of 20 cities, mostly much larger metros, released by the Computing Technology Industry Association.

But what about the rest of Wisconsin? How does it fare when it comes to building a more vigorous, tech-based economy?

If the diverse group of companies selected to pitch at November’s Wisconsin Early Stage Symposium is any indication, the rest of the state is moving in the right direction.

Ten of the 24 presenters that will take the stage Nov. 7 at Madison’s Monona Terrace Convention Center hail from Wisconsin cities outside Madison, compared to nine from the city itself.

They include communities such as Milwaukee, Sheboygan, Baraboo, Viroqua, Plover, Eau Claire, and Appleton.

Five other presenters making five-minute pitches Nov. 7 hail from other states — Illinois, Iowa, and North Dakota, and were drawn to Wisconsin by the scale and reputation of the investor conference.

In the Elevator Pitch Olympics, a conference staple that takes place Nov. 8, the pattern is much the same.

Seven of the 16 young companies that will deliver 90-second pitches to a panel of investor-judges are from Madison. Seven others are from communities such as Milwaukee, River Falls, Whitewater, Menomonee Falls, and Oak Creek. Two are from neighboring states.

In addition to that geographic spread, the companies selected come from a mix of tech sectors — from agriculture to water technology, from financial tech to manufacturing, and from artificial intelligence to health tech.

Each company was selected from a much larger pool of applicants by a steering committee for the event, which dates to the early 1980s and has been a part of Wisconsin’s tech investing scene ever since. Most of steering committee members live and work in the Madison area, but their choices reflected the fact that solid companies are springing up across Wisconsin.

Southeast Wisconsin is home to about 10 of the 40 companies selected. That matches up well with a recent report, commissioned by major businesses in southeast Wisconsin, that calculated the region has 76,000 technology workers. Tech talent-dependent industries in southeast Wisconsin had a $27.6 billion economic impact in 2017, a figure that will only grow at the Foxconn Technology Group campus comes on line.

(Continued)

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About This Blog

Tom Still is president of the Wisconsin Technology Council. He is the former associate editor of the Wisconsin State Journal.

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