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Aug 6, 201911:55 AMInside Wisconsin

with Tom Still

Exact Sciences plan to acquire California cancer-fighting firm elevates state’s image

(page 1 of 2)

In the not-so-distant past, the preferred exit ramp for young health-tech companies in Wisconsin was to be purchased by a bigger firm in California or elsewhere.

The planned acquisition of Genomic Health by Madison-based Exact Sciences has altered that pattern, with intriguing possibilities for the combined company, Wisconsin’s status as a health-tech leader and, most important, the fight against cancer.

Exact Sciences is coming off a robust quarter in which its DNA-based testing kit for colorectal cancer, Cologuard, was used to screen 415,000 customers and sales generated just under $200 million in revenue. On the same day those figures hit the markets, Exact Sciences jointly announced the $2.8 billion Genomic Health deal.

It’s a match that makes sense for both companies. Exact Sciences has focused on colorectal cancer detection so far while pursuing plans to combat other forms of the nation’s second-leading killer, with strategic partners near and far.

Genomic Health, based in Redwood, California, has a workforce of 900 compared to 2,300 for Exact Sciences, with a specialty that fits neatly into Exact’s cancer-fighting plans. Genomic Health targets treatment decisions by medical professionals, helping to take much of the guesswork out of what therapies are best for patients with breast, prostate, and colon cancer.

Genomic Health’s lead product, Oncotype DX, is a prime example of “precision medicine,” which helps physicians predict how an individual patient will respond to chemotherapy.

Exact Sciences’ acquisition of Genomic Health has been approved by both boards but needs regulatory and stockholder approval to become final. Even then, there are solid competitors elsewhere in the cancer-detection space. However, the planned purchase already illustrates how Wisconsin health-tech firms are building networks and supply chains that span the state and well beyond.

There are business relationships in place involving three of the Madison area’s largest health-tech firms, Exact Sciences, Promega, and Epic Systems. Exact Sciences also works with the Mayo Clinic and Pfizer, both of which have international reach. Epic has hundreds of major customers and a majority market share for electronic health records, especially with hospitals with 500 beds or more. Promega has about 4,000 products it sells around the world. 

It’s not just a Dane County game. Exact Sciences, for example, has a long supply chain that extends from New Richmond in western Wisconsin to Green Bay to southern Wisconsin.

GE Healthcare plants in the Milwaukee area and Madison employ about 6,000 people. GE Healthcare’s strengths are medical imaging, monitoring, biomanufacturing, and cell therapy technology, with a supply chain that includes many component manufacturers. It’s a major reason why electromedical equipment ranks high on the Wisconsin export list.

Wisconsin is also home to two of the nation’s potential leaders in the safe and clean production of medical tracers and cancer treatment elements, such as molybdenum-99. Both SHINE Medical Technologies and NorthStar Medical Radioisotopes are based in Rock County.


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About This Blog

Tom Still is president of the Wisconsin Technology Council. He is the former associate editor of the Wisconsin State Journal.



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