Exit Stage Right

with Martha Sullivan

February 2020

02/13/20

4 fundamentals that competitive companies use to establish goodwill

In business geek terms, goodwill is the amount of money a buyer of a company pays for another company over its financial book value.

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About This Blog

Spending half her career as an advisor to privately-held and family businesses and the other half in CFO/COO roles, Martha Sullivan is a partner and the succession planning practice leader in the business transition strategies group at Honkamp, Krueger & Co., P.C. She and her team have extensive experience assisting business owners achieve their personal, business, and transition goals. “Don’t think of the 'exit' from your business like it’s a four-letter word. Make it your next adventure!”

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