Mar 7, 201406:28 AMBlaska's Bring It!
with David Blaska
Work hard and create your own luck? What is this? America?
(page 1 of 2)
Seen that television ad for Cadillac?
A young captain of the universe starts out in Hampton casual clothes admiring his in-ground swimming pool, strides purposefully through his California-modern house, slaps five with an overachieving daughter, hands off his Wall Street Journal to his trophy wife, emerges in a Brioni suit, and gets behind the wheel of his Caddy ELR. All the while he’s addressing his audience through the fourth wall:
Why do you work so hard? For what? For this? For stuff? Take other countries. They work, stroll home, stop by the café, they take August off. Off. Why aren’t you like that? Why aren’t WE like that? Because we’re crazy, driven, hardworking believers, that’s why. Those other countries think we’re nuts, but whatever. Were the Wright brothers insane? Bill Gates? Les Paul? Ali? Were we nuts when we pointed to the moon? That’s right. We went up there and you know what we got? Bored. So we left. Got a car up there. Left the keys in it. You know why? Because we’re the only ones going back up there, that’s why.
But I digress.
Look, it’s pretty simple. You work hard, you create your own luck and just gotta believe that ANYTHING is possible.
And all the stuff? That’s the upside to only taking two weeks off in August.
Mr. Success closes with an insouciant “n’est-ce pas?” and a wink. Socialist France, anyone? This automobile commercial is about drive — in both senses of the word. The drive to succeed and thereby reap its fruits trumps the numbing leveling of the security blanket society. Car and Driver describes the Caddy ELR — stickered at $76,000 — as “low, chiseled, aggressive, provocative, and uncompromised …” Its video ad takes the same cocky attitude.
“You work hard [and] create your own luck!”
Brother wizard Kevin Binversie says it “is driving liberals nuts.”
Typical is this angry refugee from Occupy Wall Street quoted at YouTube:
This is the ideology of the 1%. Desperately trying to convince themselves that they have earned their excessive, disgusting wealth. Desperately trying to blame the rest of the world for its poverty. Deluding themselves with their shiny toys and fancy new consumer items. And looking down on others who weren’t lucky enough to be born into money. It’s a mix of avarice, insecurity, jealousy and self-aggrandizing delusion.
Disgusting wealth! Here’s the kicker: The Cadillac ELR is all-electric! So it’s environmentally responsible AND elitist! As long as the horn works. Outta my way!