5 tips for getting real about a career in real estate

From flexible hours to workplace independence and helping others secure one of their biggest investments, a career in real estate is certainly one to consider. There are several ways to succeed, and whether you’re new to the role or a seasoned veteran in the industry, these five tips can help you do just that.

1. Commit to your career

Start by setting goals and realistic expectations. Success might look different for someone switching careers versus someone starting part-time or even returning to real estate. We’ve seen many people come to the industry for a change of pace. If you want to re-enter the workforce or were just unsatisfied with your previous job, it will take hard work and dedication. The great thing about a career in real estate is that you can get from it what you put into it. While many real estate companies offer advanced training, it is up to each individual to take advantage of those opportunities. We find the most successful agents come into the office every day with a positive attitude and a desire to learn more.

2. Never stop learning

Don’t be afraid to ask questions! Whether it’s your first day on the job or you’re nearing retirement, there will always be something to learn. It also helps to understand your strengths and weaknesses and stay open to feedback. Take advantage of opportunities to stay up to date with training tools like webinars, workshops, and even a performance coach.

3. Stay motivated

It helps to approach your real estate career like a small business. Building your business can be especially challenging during the first few years, but if done correctly, things will move in the right direction and sales will happen. Real estate offers a level of independence that makes it a great industry for self-starters. Keep in mind that you can start out part-time but will still need to be fully committed to your work.

4. Make it work for you

Flexibility is a big draw to real estate. If you choose to work from home, keep in mind that there are going to be distractions you will need to manage. Establishing a routine early on will help combat any interruptions. You may also consider joining a team within the agency for both support and accountability. This provides plenty of opportunities for those within a company to take initiative, connect, and build a supportive network.

5. Look to your community

When it comes to building your database, friends and family will almost always be your most immediate source of business. Remember, you’re likely dealing with one of the largest financial transactions they will make. That takes trust and your friends and family will be the first to already know and trust you. Use these existing relationships as a foundation to grow your network. Think of it this way: Statistically about 14% of the population moves every year, so if you have 100–200 contacts in your cell phone, that means 15–30 of them will move this year alone. That adds up! It doesn’t hurt to remind your family and friends that you’ve entered the real estate industry by sharing career-related updates on social media. Simple ways to do this include sharing industry updates on LinkedIn or posting pictures from a work fundraiser on Facebook to act as reminders. You never know who may see it and share it!

In the end, real estate is about building a community, whether you’re helping people find their new home, developing your network, or making time to pursue your own passions and give back. Take the time to stay in the know, and don’t be afraid to go the extra mile if there’s an opportunity to help someone on his or her next adventure of buying a new home.

Dan Spransy is broker/owner at Realty Executives Cooper Spransy.

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